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The decisions behind product choice, consumer trust and profitable repeat.
A 10-page commercial executive briefing connecting nine research perspectives on the US vitamins, minerals and supplements market: where to compete, who to recruit and how to scale.
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Modelled and directional estimates are labelled throughout the briefing.
KAI REPORTS USA A Komerz Group Company US VMS 01 VITAMINS, MINERALS & SUPPLEMENTS US VMS Commercial Executive Briefing The decisions behind product choice, consumer trust and profitable repeat. 3C INTELLIGENCE SYSTEM 01 CATEGORY Where to compete 02 CONSUMER Who to recruit 03 CHANNEL How to scale Nine report perspectives / September 2026 kaireports.com/free-reports
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Size and prioritise US supplement consumers by needs, life stage, spending and purchase behaviour, with actionable personas for recruitment and growth.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 83 PAGESUnderstand why US consumers buy vitamins, minerals and supplements, what stops them, and which proof points turn consideration into purchase.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 87 PAGESFollow US supplement shoppers from a health trigger through discovery, omnichannel purchase, onboarding and repeat use.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 81 PAGESExplore the size, structure and competitive shifts of the US vitamins, minerals and supplements market, with a controlled outlook from 2026 to 2029.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 72 PAGESReview 60 months of US supplement launches, from September 2021 to September 2026, covering propositions, formats, routes to market and innovation signals.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 64 PAGESCompare evidence-backed price, pack and promotion benchmarks across incumbent, challenger and emerging US supplement brands.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 84 PAGESMap discovery, conversion and replenishment across US marketplaces, mass retail, clubs, pharmacies, specialty, practitioner and brand-direct channels.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 96 PAGESAssess the US supplement digital shelf through platform visibility, listing conversion, pricing and availability, with actions to win online.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 93 PAGESCompare net revenue, selling costs and contribution margins across digital, retail and practitioner routes in the US supplement market.
USA · VITAMINS, MINERALS & SUPPLEMENTS · 88 PAGESThe complete Consumer, Category and Channel collection.
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